User research, on-demand.

Describe what you want to learn. Riff drafts the study, recruits real participants, runs AI-moderated sessions and hands back a clear answer.

Start your first study — free Book a demo

See how it works

01Create

Share what you want to learn

Riff drafts the study with you.

Riff/ Studies / Pricing page clarity01 Create02 Recruit03 Responses04 Insights

Is our new pricing page clearer than the current one?

Riff

I'd run a creative & message test as an A/B preference. Each participant sees both pages side by side, picks one and says why. Under 5 minutes each.

Ask Riff to change anything↵

Study plan

Edits save as you type

Pricing page clarity

Type: Creative & message test · A/B preference
Variants: A · Current pageB · New page
Question 1: Which page makes it clearer what you'd pay?Video
Question 2: What, if anything, felt confusing?AI moderator
Screener: Has compared software pricing in the last 6 months

02Recruit

Reach real users

Pull from a network of 1M+ participants, or upload your own.

Riff/ Studies / Pricing page clarity01 Create02 Recruit03 Responses04 Insights

Who takes part

Riff panelYour own users

Targeting

United States, United KingdomAges 25–54Buys software for workDesktop

Participants20

Incentive each$5

Riff

20 people who compare software pricing for their team — enough to see a clear preference. Matched from the Riff panel.

Participants: 20 · Riff panel
Incentives: $100
Results: Usually within 24 hours

AvailabilityHigh

Launch study

03Responses

Watch answers arrive

Have signal in minutes.

04Insights

Get insights delivered

Make informed decisions fast.

Riff/ Studies / Pricing page clarity01 Create02 Recruit03 Responses04 Insights

Decision · High confidence

Ship the new pricing page (B).

Next step: show the annual saving on the plan cards, before checkout.

Preferred B14 of 20

Themes

Total price shown up front12 of 20

Fewer plans, easier choice9 of 20

Annual toggle easy to miss6 of 20

What people said

“B tells me the total up front. With A I had to open the FAQ to work out what I'd pay.”

Participant 3 · Video

“Three plans is easier than five. I knew straight away which one was mine.”

Participant 11 · AI moderator

“I almost missed the annual toggle on both. I'd make that louder.”

Participant 17 · Written

Pricing

Priced for teams who move fast

Start today, with every price up front and no annual contract. Cancel whenever you like.

Starter

Free

Your first study, on us

One full study, any study type
AI-drafted plan, AI moderation and report
Riff panel or your own users
You only pay participant incentives

Start free

Team

$249

per month · cancel anytime

Unlimited studies
Unlimited seats
Riff panel and your own users
Participant incentives paid per study

Start free, upgrade later

Existing research tools

$20,000+

per year

$20K–$100K per year
Price only after a sales call
Annual contract
Weeks to get started

Try Riff instead

FAQs

Stop guessing. Build something people want.

Building got easier, learning didn't. Riff lets you validate your ideas and build the right thing faster.

Start your first study Book a demo

User research, on-demand.

Share what you want to learn

Reach real users

Watch answers arrive

Get insights delivered

Priced for teams who move fast

FAQs

What is Riff?

Can I customize the studies Riff generates?

Do I need to talk to sales?

Where do participants come from?

How fast are results?

Can I see a demo?

Stop guessing. Build something people want.